It’s been a while since I’ve had some solid inspiration for writing over here, but I ran across a website today that I just had to point out. How do you ride the coattails of Web 2.0 without any new technology? Hire a copywriter of course! Let’s delve into this awesomely Web two point oh company, Infragistics.
Good Copywriting
Writing that sells.
Copyjax
- 04.29.06
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Redesign: Who’s your copywriter?
Companies spend great sums of money designing their websites each year in hopes of increased revenue and brand influence. Exclusive designers are contracted to create gorgeous interfaces. Vast numbers...
- 03.21.06
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Clarity
If I had to put my thumb on just one lacking aspect of copy on the web, I would pick clarity. Every word written must be interpreted by the reader, and clarity is lost through interpretation. I believe...
- 02.06.06
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Review of the 2006 Super Bowl Ads
Let's get down to it: This time of the year is electric for us ad folks. It's the SuperBowl (can I say that without paying fees?). This year, I've got to be honest--I was a bit disappointed. There...
- 01.24.06
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Guess what I’m selling
Merging brands is a tricky business. Recently AT&T and SBC announced that they'll be joining forces...
- 01.23.06
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Selling your words
One of the greatest aspects of copywriting is that many times you don't need to actually sell your words in dollars and cents, but rather in opinions and ideas. Just because your writing sells...