Good Copywriting Archives

Dust off those glasses, you're getting ready to delve into the archives here at Good Copywriting.

September 2006

09.02.06

Copyjax

It's been a while since I've had some solid inspiration for writing over here, but I ran across a website today that I just had to point out. How do you ride the coattails of Web 2.0 without any new...

April 2006

04.29.06

Redesign: Who’s your copywriter?

Companies spend great sums of money designing their websites each year in hopes of increased revenue and brand influence. Exclusive designers are contracted to create gorgeous interfaces. Vast numbers...

March 2006

03.21.06

Clarity

If I had to put my thumb on just one lacking aspect of copy on the web, I would pick clarity. Every word written must be interpreted by the reader, and clarity is lost through interpretation. I believe...

February 2006

02.06.06

Review of the 2006 Super Bowl Ads

Let's get down to it: This time of the year is electric for us ad folks. It's the SuperBowl (can I say that without paying fees?). This year, I've got to be honest--I was a bit disappointed. There...

January 2006

01.24.06

Guess what I’m selling

Merging brands is a tricky business. Recently AT&T and SBC announced that they'll be joining forces...

01.23.06

Selling your words

One of the greatest aspects of copywriting is that many times you don't need to actually sell your words in dollars and cents, but rather in opinions and ideas. Just because your writing sells...

01.20.06

The state of copywriting and the web

I browse the web all day long, and I'm a person who actually reads the copy on most sites. And well, I have to tell you---it sucks. Big time. I find it a shame that so many site owners put such little...

01.20.06

What is copywriting?

Goddamnit Anderson! I need that copy on my desk by 5pm or you're out!

You'd suspect the previous line to come out of some kind of newspaper editor in a cheesy B-movie...